Media and entertainment corporations are facing deep-rooted changes that are reshaping the industry. The companies are forced to embrace new operative models and IT platforms because of the rapid evolution of technology, the shift of power to the consumer, data democratization, emergence of new content formats and plethora of emerging devices.

Why should you consider Aethra?

A one-stop partner

In this environment where every aspect of the market is dynamic in nature we provide a chance of making you a collaborative digital enterprise that embraces every aspect of consumer relationship, optimizes the supply and value chain of contemporary media processes and adapts to a cloud based model across IT services from application to infrastructure. We have the experience and expertise to take you there for both traditional and digital needs.

Valuable alliances

Over the past decade we have worked and earned the trust of the top players in the industry. This has helped us to have the latest technologies and the expertise to cater any complex projects needed for you. These players include four of the top five publishing companies, the top two gaming solution providers, two of the top three casinos and three of the top four music companies. We are also ranked a leader among India based providers of publishing IT services.

Focused solutions

We provide focused solutions for key segments under the M&E umbrella such as publishing (newspaper and magazines, education and business information services), new media (broadcasting, cable and music), gaming, hospitality, sports and leisure through a micro vertical strategy and deep domain competencies. As content moves to a digital platform, we provide digital value chain through a gamut of solutions.

Rich legacy

In this industry we have invested over 10 IPs and frameworks that can help optimize the value chain. Our digital media & publishing lab provides futuristic solutions in content-life-cycle management, access and entitlement, digital rights management, digital asset management, vertical search, collaborative environments and cross media advertisement management. In case of designing and implementing these solutions, which leads to monetisation, better consumer retention and reduced time to market they follow a consultative approach.

How can Aethra help you?

The key value proposition for this industry revolves around contemporary digital value chain transformation. Our suite of transformation services includes:

Content

Media and entertainment industry work on the content that is put forth by the client to the customer. We support our clients to help them provide the right information needed to support they're in clients in the industry.

CRM and personalization

The major client base in the M&E industry is by having the right customer relations. So to provide these relations to the right people we help our client with the right customers. Also personalisation according to these customers is very important. We help you to understand the appropriate solutions for the customers that you support.

Unified Advertising:

We include unified advertisement that combines the traditional marketing channels such as advertising and direct marketing channels with digital media such as social networks, blogs, email marketing, and online advertising.

Predictive Analytics:

We use predictive analysis to determine the patterns and predict future outcomes and trends by extracting information from existing datasets. This strongly helps us to understand the product fit.

Next-generation user experience:

Our Next Generation User Experience portfolio provides best-in-class services to help media groups cut their cost of developing content and improve digital sales. Next generation solutions improve the effectiveness of campaigns.

Mobility:

We use mobility to drive digital transformation through progressive rethinking, as it is the smart and integrated technology that reduces uncertainty in business processes and pursues us for new revenue streams or new business models.

Back Office Optimization:

We use back office optimisation to ensure that our processes are streamlined and continuously enhanced to increase the quality and performance of our business.

Enterprise:

Enterprise has a wide transformation with end-to-end models such as enterprise applications, middleware and content management from business consulting to implementation.

Your Challenges

Aligning IT with strategic business requirements.
Effective and Efficient Change management.
Agility in managing the constant changes in global market.
Maximum Return of Investment.
Reducing maintenance costs.
Remaining competitive in business strategies.

Business Value

IT enabled achievement of strategic objectives.
Speedier time to market.
Improvements in cost and energy efficiency.
Increased productivity.
allowing our clients to: Build composite applications and align them with business processes Achieve business outcome focused design-implementation-roll outs to maximize opportunity and minimize downtime Deliver just the services needed—not an one-size-fits-all solution Free up our clients IT professionals to concentrate on adding value to their core businesses Take decisive decisions by leverage business intelligence/analytic tools and on-demand solutions