The evolving expectations of experience and personalization are rising faster along with the driving growth and profits in the age of customer participation shoppers' habit. Many retailers are even not able to react to the pace of the change. The path of the customers has changed from linear to dynamic and continuous. Customers have reached a point where they no longer enter a channel, instead they are always present in the channel. If consumers are in arm's length of a smartphone, tablet or PC they can participate and indulge in any and all components of the channels at the time and place of their choosing. This dynamic shift in consumer habits affects business-to-business and business-to-consumer relationships and has strategic implications for driving growth. Aethra helps deliver a "greater than" experience that engages customers and enhances value and relevance to the global customers. This method even builds a competitive advantage. Aethra does this with tailored strategies and expert teams in the areas of:

• *Big data and advanced analytics
• *Digital and multichannel excellence
• *Emerging markets
• *Merchandising
• *Marketing
• *Operations and organisations
• *Strategy
• *Technology

As one of the leading strategic partners in the retail industry, we help our clients around the world and across all retail formats to increase efficiency and drive growth by redefining the retail offer and developing new organizational and technological capabilities.

Your Challenges

Aligning IT with strategic business requirements

If the IT of your company is not synchronised with business requirements of your industry, then this can affect your company in various ways. The major benefit is that it provides a faster time to market. This will increase the profitability and provide better customer experience. These are the major advantages of having a proper IT wing developed according to your company's objectives. Another major advantage is that it can provide major strategical technological transformation to your clients.

Effective and Efficient Change management

Thinking about the benefits of change management in the process followed in the business can be beneficial for the boosting of the business. The organisation can respond faster to customer demands and it helps to align resources within the organisation. change management allows the organisation to help assess the overall impact of what a change can bring in the market and to your business. Implementing this change without affecting the day to day running of the business is very vital. We help you provide these services without any difficulties in the operation of your clients.

Agility in managing the constant changes in global market

Changes in the market can cause stir in the business if you cannot predict and strategize your business according to shift. To synchronise to the change the business should have the agility and speed to flexibly manage it in favour of the business.

Maximum return of investment

To achieve maximum return on the investment is a great challenge. With the changing markets, daily technological advancements and complex client needs for a business to achieve its objective of making profit is very challenging. With the expertise and standard process followed by Aethra this can be achieved smoothly and without reluctance.

Reducing maintenance costs

To have a smooth working and to achieve the targets for a company the maintenance department should be equipped and loaded with the latest technology and quick response system. Without this the maintenance of the business and the clients related to the business would always be under risk.

Remaining competitive in business strategies

The major advantage a business has over its competitor is the competitive advantage of the business. To have a competitive advantage a business should know what the clients need. This can be only achieved if the company is at the edge when it comes to technology advancement, customer support and standard processes. This will help the business to be one step ahead of its competitor and thereby providing a competitive advantage.

Business Value

IT enabled achievement of strategic objectives.
Speedier time to market.
Improvements in cost and energy efficiency.
Increased productivity.
allowing our clients to: Build composite applications and align them with business processes Achieve business outcome focused design-implementation-roll outs to maximize opportunity and minimize downtime Deliver just the services needed—not an one-size-fits-all solution Free up our clients IT professionals to concentrate on adding value to their core businesses Take decisive decisions by leverage business intelligence/analytic tools and on-demand solutions